Can be on-site within 72 hours.
I SIMPLY
SIMPLIFY
Complexity
Can be on-site within 72 hours.
A specialist in designing enterprise products, I combine rigorous discovery methods with innovative creative problem-solving to transform complex challenges into simple, effective solutions. Each design is crafted to ensure measurable success for your business and intuitive usability for your end-users.
Annually engage with interfaces and solutions that I've designed, demonstrating my capacity to craft impactful user experiences that scale globally.
2023-2024
Since 2021, BFI Finance has seen a growth rate of 20.8%, significantly enhancing its market value.
https://www.idnfinancials.com/news/48279/bfi-finance-financing-exceeds-idr-qBFI win Digital Brand Awards 3 years running since 2021
https://www.bfi.co.id/id/award/2023Book a consultation to discuss how we can achieve exceptional results together.
C02 AI raises 12m USD in funding
BCG Built CO2 AI in 2020 to Support Large, Complex Organizations in Managing Their Sustainability Goals by Helping Them Measure and Reduce Their Emissions Impact at Scale
BCG Gamma - CO2.AI Initiative
In collaboration with BCG Gamma, I led an ambitious initiative to develop advanced carbon emission software, aimed at supporting global efforts to project net-zero climate ambitions by 2050. My role involved overseeing the integration of complex data solutions with user-centric design principles to meet critical environmental and research objectives effectively.
Majid Al Futtaim malls across the UAE, Oman, Egypt, and Bahrain all won multiple awards across categories including seven gold and 12 silvers.
Majid’s Digital-Ecosystem – Reinventing F&B Experiences
At the heart of Majid’s transformation, I led the creation of an integrated digital ecosystem focused initially on Vox cinemas and subsequently extended across their entire F&B network. This ecosystem comprised a customer-facing tool, a point-of-sale system, and a yield management system, all designed to work in unison to elevate the customer experience and operational efficiency.
“Quickly grasps both business objectives and customer needs and ensures his designs address both.
He clearly and confidently articulates the why behind his designs.”
4.6 rating
Increase of 0.4 rating from 2022-23 due to enhanced user interface support
United Healthcare – Transforming Insurance Journey
Tasked with revolutionizing the medical insurance journey under the Obama Care Act, I spearheaded a complete redesign of the insurance acquisition process. This initiative enhanced user guidance and introduced educational elements at every step, significantly simplifying the user journey and ensuring a smoother, more informative insurance experience across the United States.
Since 2021, BFI Finance has seen a growth rate of 20.8%, significantly enhancing its market value.
BFI Finance – Enhancing Financial Operations
As part of the BFI Finance project, I oversaw the development of key digital products aimed at enhancing operational efficiency and customer interaction. My leadership ensured the integration of innovative solutions that catered to the evolving needs of the financial sector, driving BFI’s journey towards digital transformation.
“Passionate about UX design and will push to get a great experience for the user.
He made an effort to integrate with the teams and extended his thoughts and thinking to the wider 200 people in the program as needed. Worked well with a new team and was very flexible on travel and being in a new location.”
Abu Dhabi Digital Authority honoured as top digital innovator by Software AG.
TAMM - Unified Government Services
In a pivotal role for the Abu Dhabi Digital Authority (ADDA), I contributed to the design of a comprehensive design system that persists across all government platforms. My work included designing user journeys for school applications and developing a secure portal under strict NDA, all aimed at enhancing accessibility and efficiency of government services for residents.